7 Ways your business is being negatively affected by misalignment between strategy and operationsIshmael Dube
1. Your company is losing money – your business is probably spending money on some products, roles, business units and projects that do not necessarily contribute to the strategy. When Steve Jobs rejoined Apple after his forced exile, Apple were a couple of days away from bankruptcy. His first approach was simple firstly to define Apples strategy/mission which was “We sell consumer products and professionally oriented products and we need a desktop offering and a portable offering in each of the two categories”.